Published in: CBS marketwatch.com Tuesday, July 9, 2002
http://custom.marketwatch.com/custom/earthlink-net/mw-news.asp?guid={78BC1B28-6171-4DD8-B7D7-0C10F6577E88}

Transcript of Bush speech

By Federal News Service
Last Update: 12:36 PM ET Jul 9, 2002

NEW YORK (Federal News Service) - The following is the transcript of remarks delivered Tuesday by President George W. Bush on corporate responsibility to the Association for a Better New York.

                     "Thank you very much for that warm welcome. I'm pleased to be
                     back in New York City. New York City is a unique symbol of
                     America's creativity and character and resilience. In the last 10
                     months, New Yorkers have shown a watching world the true spirit
                     of your city -- a spirit that honors the lost, remembers its heroes,
                     and goes forward with determination and with confidence.

                     The people of this city are writing one of the greatest chapters in
                     our nation's history. And all Americans are proud of New York.

                     I've come to the financial capital of the world to speak of a serious
                     challenge to our financial markets and to the confidence on which
                     they rest. The misdeeds now being uncovered in some quarters
                     of corporate America are threatening the financial well-being of
                     many workers and many investors. At this moment, America's
                     greatest economic need is higher ethical standards, standards
                     enforced by strict laws and upheld by responsible business
                     leaders. The lure of heady profits of the late 1990s spawned
                     abuses and excesses. With strict enforcement and higher ethical
                     standards, we must usher in a new era of integrity in corporate
                     America.

                     I want to thank Bill for his introduction. There's nothing like being
                     recycled.

                     But thanks for having me, and I'm honored to meet your family and
                     Uncle Jack.

                     I appreciate very much Secretary O'Neill and Secretary Evans
                     traveling with me today. I want to thank the members of the New
                     York delegation, Senators Schumer and Clinton, as well as
                     Congressman Fossella and Congressman Rangel.

                     I appreciate so very much the mayor, my friend the mayor, for
                     being here to greet me as I came in on the chopper. Thank you,
                     Mr. Mayor, and thanks for the great job you're doing for New York.

                     I'm honored that Cardinal Egan is here. And I appreciate so very
                     much seeing John Whitehead, the chairman of the Lower
                     Manhattan Development Corporation. And thank you all for
                     coming as well.

                     The American economy, our economy, is built on confidence, the
                     conviction -- (off mike) -- our free enterprise system will continue
                     to be the most powerful and most promising in the world.

                     That confidence is well-placed. After all, American technology is
                     the most advanced in the world. Our universities attract the talent
                     of the world. Our workers and ranchers and farmers can compete
                     with anybody in the world. Our society rewards hard work and
                     honest ambition, bringing people to our shores from all around the
                     world who share those values. The American economy is the
                     most creative and enterprising and productive system ever
                     devised.

                     We can be confident because America's taking every necessary
                     step to fight and win the war on terror. We're reorganizing the
                     federal government to protect the homeland. We're hunting down
                     the terrorists who seek to sow chaos. My commitment and the
                     commitment of our government is total. We will not relent until the
                     cold-blooded killers are found, disrupted and defeated.

                     We can be confident because of the amazing achievements of
                     American workers and entrepreneurs. In spite of all that happened
                     last year, from the economic slowdown to the terrorist attack,
                     worker productivity has grown by 4.2 percent over the last four
                     quarters. In the first quarter of 2002, the economy grew at an
                     annual rate exceeding 6 percent. Though there's much work left to
                     do, American workers have defied the pessimists and laid the
                     foundation for a sustained recovery.

                     We can be confident because we're pursuing pro-growth reforms
                     in Washington, D.C. Last year we passed the biggest tax cut in a
                     generation, which encouraged job creation and boosted
                     consumer spending at just the right time. For the sake of
                     long-term growth, I'm asking Congress to make the tax reductions
                     permanent.

                     I'm asking Congress to join me to promote free trade, which will
                     open new markets and create better jobs and spur innovation. I
                     ask Congress to work with me to pass a terrorism insurance bill
                     to give companies the security they need to expand and to build.

                     And I will insist on, and if need be enforce, discipline in federal
                     spending so we can meet our national priorities without
                     undermining our economy.

                     We have much to be confident about in America, yet our economy
                     and our country need one more kind of confidence, confidence in
                     the character and conduct of all of our business leaders. The
                     American economy today is rising, while faith in the fundamental
                     integrity of American business leaders is being undermined.
                     Nearly every week brings better economic news and a discovery
                     of fraud and scandal.

                     Problems long in the making, but now coming to light.

                     We've learned of some business leaders obstructing justice and
                     misleading clients, falsifying records, business executives
                     breaching the trust and abusing power.

                     We've learned of CEOs earning tens of millions of dollars in
                     bonuses just before their companies go bankrupt, leaving
                     employees and retirees and investors to suffer. The business
                     pages of American newspapers should not read like a scandal
                     sheet.

                     The vast majority of businessmen and -women are honest. They
                     do right by their employees and their shareholders. They do not
                     cut ethical corners, and their work helps create an economy which
                     is the envy of the world.

                     Yet high-profile acts of deception have shaken people's trust. Too
                     many corporations seem disconnected from the values of our
                     country. These scandals have hurt the reputations of many good
                     and honest companies. They have hurt the stock market. And
                     worst of all, they are hurting millions of people who depend on the
                     integrity of businesses for their livelihood and their retirement, for
                     their peace of mind and their financial well-being.

                     When abuses like this begin to surface in the corporate world, it is
                     time to reaffirm the basic principles and rules that make
                     capitalism work: truthful books and honest people and
                     well-enforced laws against fraud and corruption.

                     All investment is an act of faith, and faith is earned by integrity. In
                     the long run, there is no capitalism without conscience; there is no
                     wealth without character.

                     And so again today, I'm calling for a new ethic or personal
                     responsibility in the business community, an ethic that will
                     increase investor confidence. It will make employees proud of
                     their companies and again regain the trust of the America people.
                     And our nation's most respected business leaders, including
                     many gathered here today, take this ethic very seriously. The
                     Business Roundtable, the New York Stock Exchange, the Nasdaq
                     have all proposed guidelines to improve corporate conduct and
                     transparency.

                     These include requirements that independent directors compose
                     a majority of the company's board; that all members of audit,
                     nominating and compensation committees be independent; and
                     that all stock option plans be approved by the shareholders. I call
                     on all the stock markets to adopt these sensible reforms, these
                     common sense reforms, as soon as possible.

                     Self-regulation is important, but it's not enough. Government
                     cannot remove risk from investment -- I know that -- or chance
                     from the market. But government can do more to promote
                     transparency and ensure that risks are honest.

                     And government can ensure that those who breach the trust of the
                     American people are punished.

                     Bold, well-considered reforms should demand integrity, without
                     stifling innovation and economic growth. From the antitrust laws of
                     the 19th century to the S&L reforms of recent times, America has
                     tackled financial problems when they appeared. The actions I'm
                     proposing follow in this tradition and should be welcomed by
                     every honest company in America.

                     First, we will use the full weight of the law to expose and root out
                     corruption. My administration will do everything in our power to
                     end the days of cooking the books and shading the truth and
                     breaking our laws. Today, by executive order, I create a new
                     corporate fraud task force, headed by the deputy attorney
                     general, which will target major accounting fraud and other
                     criminal activity in corporate finance. The task force will function
                     as a financial crimes SWAT team, overseeing the investigation of
                     corporate abusers and bringing them to account.

                     I'm also proposing tough new criminal penalties for corporate
                     fraud. This legislation would double the maximum prison terms for
                     those convicted of financial fraud from five to 10 years.
                     Defrauding investors is a serious offense, and the punishment
                     must be as serious as the crime.

                     I ask Congress to strengthen the ability of SEC investigators to
                     temporarily freeze improper payments to corporate executives
                     and to strengthen laws that prevent the destruction of corporate
                     documents in order to hide crimes.

                     Second, we're moving corporate accounting out of the shadows,
                     so the investing public will have a true and fair and timely picture
                     of assets and liabilities and income of publicly traded companies.

                     Greater transparency will expose bad companies and, just as
                     importantly, protect the reputations of the good ones. To expose
                     corporate corruption, I asked Congress four months ago for
                     funding to place 100 new enforcement personnel in the SEC. And
                     I call on Congress to act quickly on this request.

                     Today I announced my administration is asking Congress for an
                     additional $100 million in the coming year to give the SEC the
                     officers and the technology it needs to enforce the law. More
                     scandals are hiding in corporate America. We must find and
                     expose them now so we can begin rebuilding the confidence of
                     our people and the momentum of our markets.

                     I've also proposed a 10-point accountability plan for American
                     business designed to provide better information to shareholders,
                     set clear responsibility for corporate officers and develop a
                     stronger, more independent auditing system. This plan is ensuring
                     that the SEC takes aggressive and affirmative action. Corporate
                     officers who benefit from false accounting statements should
                     forfeit all money gained by their fraud. And executive whose
                     compensation is tied to his company's performance makes more
                     money when his company does well; that's fine. And that's fair
                     when the accounting is above-board. Yet when a company uses
                     deception -- deception accounting to hide reality, executives
                     should lose all their compensation -- all their compensation --
                     gained by the deceit.

                     Corporate leaders who violate the public trust should never be
                     given that trust again. The SEC should be able to punish
                     corporate leaders who are convicted of abusing their powers by
                     banning them from ever serving again as officers or directors of a
                     publicly held corporation. If an executive is guilty of outright fraud,
                     resignation is not enough. Only a ban on serving at the top of
                     another company will protect other shareholders and employees.

                     My accountability plan also requires CEOs to personally vouch for
                     their firm's annual financial statements. Currently, a CEO signs a
                     nominal certificate and does so merely on behalf of the company.
                     In the future, the signature of the CEO should also be his or her
                     personal certification of the veracity and fairness of the financial
                     disclosures. When you sign a statement, you're pledging your
                     word, and you should stand behind it.

                     And because the shareholders of America need confidence in
                     financial disclosures right away, the SEC has ordered the leaders
                     of nearly a thousand large public companies to certify that the
                     financial information they submitted in the last year was fair and it
                     was accurate. I've also called on the SEC to adopt new rules to
                     ensure that auditors will be independent and not compromised by
                     conflicts of interest.

                     The House of Representatives has passed needed legislation to
                     encourage transparency and accountability in American
                     businesses. The Senate also needs to act quickly and
                     responsibly so I can sign a good bill into law.

                     Third, my administration will guard the interests of the small
                     investor and pension holders. Most than 80 million Americans
                     own stock, and many of them are new to the market. Buying stock
                     gives them opportunity to build wealth over the long term. And this
                     is the very kind of responsible investment we must promote in
                     America.

                     To encourage stock ownership, we must make sure that analysts
                     give honest advice and pension plans treat workers fairly. Stock
                     analysts should be trusted advisers, not salesmen with a hidden
                     agenda. We must prevent analysts from touting weak companies
                     because they happen to be clients of their own firm for
                     underwriting or merger advice. This is a flat-out conflict of interest,
                     and we'll aggressively enforce new SEC rules against this
                     practice, rules which take effect today.

                     And the stock market should make sure that the advice analysts
                     give and the terms they use have real meaning to investors. "Buy"
                     should not be the only word in an analyst's vocabulary. And they
                     should never say "Hold" when they really mean "Sell." Small
                     investors should also not have to have the deck stacked against
                     them when it comes to managing their own retirement funds. My
                     pension reform proposal would treat corporate executives the
                     same as workers during so-called "black-out" periods, when
                     employees are prohibited from trading in their own accounts.

                     What's fair for the workers is fair for the bosses.

                     My reform proposal gives workers quarterly information about
                     their investments. It expands workers' access to sound investment
                     advice and allows them to diversify out of company stock. The
                     House has passed these measures. I urge the Senate to do the
                     same.

                     Tougher laws and stricter requirements will help. It'll help.

                     Yet, ultimately, the ethics of American business depend on the
                     conscience of America's business leaders. We need men and
                     women of character who know the difference between ambition
                     and destructive greed, between justified risk and irresponsibility,
                     between enterprise and fraud. Our schools of business must be
                     principled teachers of right and wrong and not surrender to moral
                     confusion and relativism.

                     Our leaders of business must set high and clear expectations of
                     conduct, demonstrated by their own conduct.

                     Responsible business leaders do not jump ship during hard
                     times.

                     Responsible leaders do not collect huge bonus packages when
                     the value of their company dramatically declines. Responsible
                     leaders do not take home tens of millions of dollars in
                     compensation as their companies prepare to file for bankruptcy,
                    devastating the holdings of their investors.

                     Everyone in a company should live up to high standards, but the
                     burden of leadership rightly belongs to the chief executive officer.

                     CEOs set the ethical direction for their companies. They set a
                     moral tone by the decisions they make, the respect they show
                     their employees, and their willingness to be held accountable for
                     their actions. They set a moral tone by showing their disapproval
                     of other executives who bring discredit to the business world.

                     And one of the principal ways the CEOs set an ethical tone is
                     through their compensation. The pay package sends a clear
                     signal whether a business leader is committed to teamwork or
                     personal enrichment. It tells you whether his principal goal is the
                     creation of wealth for shareholders or the accumulation of wealth
                     for himself.

                     The SEC currently requires the annual disclosure of a CEO's
                     compensation, but that information is often buried in long proxy
                     statement -- proxy statements, and seldom seen, seldom seen by
                     shareholders.

                     I challenge every CEO in America to describe in the company's
                     annual report, prominently and in plain English, details of his or
                     her compensation package, including salary and bonus and
                     benefits. And the CEO, in that report, should also explain why his
                     or her compensation package is in the best interests of the
                     company he serves.

                     Those who sit on corporate boards have responsibilities. I urge
                     board members to check the quality of their companies' financial
                     statements, to ask tough questions about accounting methods, to
                     demand that audit firms are not beholden to the CEO, and to
                     make sure the compensation for senior executives squares with
                     reality and common sense.

                     And I challenge compensation committees to put an end to all
                     company loans to corporate officers.

                     Shareholders also need to make their voices heard. They should
                     demand an attentive and active board of directors. They should
                     demand truly independent directors. They should demand that
                     compensation committees reward long-term success, not failure.

                     Shareholders should demand accountability not just in bad times,
                     but especially in boom times when accountability frequently
                     breaks down. Shareholders are a company's most important
                     constituency, and they should act like it.

                     The 1990s was a decade of tremendous economic growth. As
                     we're now learning, it was also a decade when the promise of
                     rapid profits allowed the seeds of scandal to spring up. A lot of
                     money was made, but too often, standards were tossed aside.
                     Yet the American system of enterprise has not failed us. Some
                     dishonest individuals have failed our system. Now comes the
                     urgent work of enforcement and reform, driven by a new ethic of
                     responsibility. We will show that markets can be both dynamic
                     and honest, that lasting wealth and prosperity are built on a
                     foundation of integrity.

                     By reasserting the best values of our country, we will reclaim the
                     promise of our economy.

                     Leaders in this room help give the free enterprise system an
                     ethical compass, and the nation respects you for that. We need
                     that influence now more than ever. I want to thank you for helping
                     to restore the people's trust in American business. I want to thank
                     you for your love of the country, and I want to thank you for giving
                     me the chance to come and address you today. May God bless
                     you all."



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